MOBILE APP DESIGN
Fresh Cart | Buy Groceries At Your Finger Tip
a leading grocery retailer, aimed to enhance customer convenience.
Background
Fresh Cart Supermarket, a leading grocery retailer, aimed to enhance customer convenience by launching a user-friendly mobile app, “Fresh Cart.” The app aimed to offer a seamless grocery shopping experience, allowing users to purchase groceries, choose from multiple payment options, and enjoy the convenience of home delivery.
Challenges
- User-Friendly Navigation: Designing an intuitive navigation system that allows users to quickly locate products, add them to the cart, and proceed to checkout.
- Payment Flexibility: Integrating various payment options, including credit/debit cards, digital wallets, and cash on delivery, while ensuring a secure payment process.
- Real-Time Inventory: Providing accurate stock information to prevent users from ordering products that are out of stock.
- Delivery Logistics: Designing a home delivery system that allows users to choose delivery slots, track orders, and receive notifications.
Design Process
- User Research and Analysis: We conducted user interviews and surveys to understand user preferences, pain points, and expectations from a mobile grocery shopping app. Competitor analysis helped identify opportunities for differentiation.
- Information Architecture and Wireframing: Based on user research, we developed an organized information architecture and wireframes that focused on easy navigation and a clear buying process. We aimed to simplify the shopping journey from browsing to checkout.
- Visual Identity: We created a vibrant and fresh visual identity for the app, with a color palette that evoked feelings of health and freshness. The interface was designed to be clean, with ample whitespace and clear typography.
- Product Catalog and Filtering: To enable efficient product discovery, we implemented filtering options based on categories, brands, and special offers. Users could also search for specific products using a smart search bar.
Smooth Checkout Process: The checkout process was streamlined with minimal steps. Users could review their cart, select payment options, and choose delivery preferences all on a single screen.
- Payment Options: We integrated multiple payment gateways, allowing users to pay through credit/debit cards, digital wallets, or opt for cash on delivery. Security measures were communicated transparently to build user trust.
Real-Time Stock Updates: Product availability was displayed in real-time, with clear indicators for in-stock and out-of-stock items. Users were alerted if items were added to the cart but became out of stock before checkout.
- Delivery Tracking: A user-friendly order tracking system allowed users to select delivery slots, track delivery in real time, and receive notifications at each stage.
Style Guide
Colors
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Font Family
Segoe UI
Bold, Semibold, Regular, Semilight, Light
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