Fresh Cart | Buy Groceries At Your Finger Tip

a leading grocery retailer, aimed to enhance customer convenience.


Fresh Cart Supermarket, a leading grocery retailer, aimed to enhance customer convenience by launching a user-friendly mobile app, “Fresh Cart.” The app aimed to offer a seamless grocery shopping experience, allowing users to purchase groceries, choose from multiple payment options, and enjoy the convenience of home delivery.


  • User-Friendly Navigation: Designing an intuitive navigation system that allows users to quickly locate products, add them to the cart, and proceed to checkout.
  • Payment Flexibility: Integrating various payment options, including credit/debit cards, digital wallets, and cash on delivery, while ensuring a secure payment process.
  • Real-Time Inventory: Providing accurate stock information to prevent users from ordering products that are out of stock.
  • Delivery Logistics: Designing a home delivery system that allows users to choose delivery slots, track orders, and receive notifications.

Design Process

  • User Research and Analysis: We conducted user interviews and surveys to understand user preferences, pain points, and expectations from a mobile grocery shopping app. Competitor analysis helped identify opportunities for differentiation.
  • Information Architecture and Wireframing: Based on user research, we developed an organized information architecture and wireframes that focused on easy navigation and a clear buying process. We aimed to simplify the shopping journey from browsing to checkout.
  • Visual Identity: We created a vibrant and fresh visual identity for the app, with a color palette that evoked feelings of health and freshness. The interface was designed to be clean, with ample whitespace and clear typography.
  • Product Catalog and Filtering: To enable efficient product discovery, we implemented filtering options based on categories, brands, and special offers. Users could also search for specific products using a smart search bar.
  • Smooth Checkout Process: The checkout process was streamlined with minimal steps. Users could review their cart, select payment options, and choose delivery preferences all on a single screen.

  • Payment Options: We integrated multiple payment gateways, allowing users to pay through credit/debit cards, digital wallets, or opt for cash on delivery. Security measures were communicated transparently to build user trust.
  • Real-Time Stock Updates: Product availability was displayed in real-time, with clear indicators for in-stock and out-of-stock items. Users were alerted if items were added to the cart but became out of stock before checkout.

  • Delivery Tracking: A user-friendly order tracking system allowed users to select delivery slots, track delivery in real time, and receive notifications at each stage.

Style Guide





Font Family

Segoe UI

Bold, Semibold, Regular, Semilight, Light